Call Of Duty Black Ops 2
Key Information: Black Ops 2 is a first person shooter released on the 13/11/12 for the PS3 and Xbox 360, it was released on the 30/11/12 for the Wii U. 7.5 million coppies were sold in the U.S.A in November 2012.
The Institutions Behind The Game: The developer of the game was Treyarch, the Publishers were Activision and Square Enix.7
How It Was Marketed/Promoted: They used Adverts on Youtube videos, TV, Posters outside shops (GAME), they offered people extra things if they pre-ordered the game. They also have a Facebook page, Twitter account and Youtube channel.
Target Audience: I couldn't find the official target audience but the game is an 18+ game so I would say 18 - 25 year olds although a lot of the people that play the game are younger than 18.
How Successful It Was: they sold 7.5 million coppies in the first month only in the U.S.A and The Call of Duty game has another Developer (Infinity Ward). They both have their own Sequals, Modern Warfare and Black Ops and Infity Ward are also starting a new sequal called Ghosts. The developers take a turn each year to make another game to their sequal, one of the developer will be making the game while the others sort out and Bugs and Glitches to their current multiplayer game to make it better for online players.