Language:
You can see Messi in the tunnel smiling with a few others just about to walk onto the pitch with him.  It has  the logo and Title of the game at the top.  It also show the platforms it can be played on and the feature like PlayStation move and PlayStation network with the age and the release date.  They wrote  'join the Fifa club' using the 1 and 3 to make a B and the word Club makes it seem as if your a apart of something instead of just writing Join The Fifa Game.

Institution: The Company that created Fifa 14 is Electronic Arts. The platforms this game is available on is PS3, Xbox 360, PS Vita, NintendoWii and Mac and cost about £40.00

Audience:The Age rating of this game is 3+ however most people that play this game around 10-30 years because Football is a hobby for a lot of people so they also play the game of age the 3+ just shows that their is no bad content on it.

Representation: They have a professional footballer at a stadium just coming out of the tunnel and there are is nothing shown that tries to encourage females to play the game so this game is mainly aimed at males.