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1. In this Image Messi is wearing casual clothing which
shows he is just one of us and on the game everyone is the same no matter how
famous you are and he is giving you the keys showing you have power to do what
you want on this game.
2. A key conventions on the print advert is the
slogan "We ARE FIFA 14" which is effective because it’s trying to see
we are all a part of a community on this game with the word we and also shows
you can be anyone to play this game
3. “This game was very disappointing for me,
considering all of hype for its release. I felt there were too many sloppy
touches for all of the players making it too easy to tackle or lose control of
the ball. I was also told there was player intelligence, but I think the
defenders in the game forgot...”
“Although lacking
a bit in terms of innovation when compared with previous iterations, FIFA 14
remains a well-balanced, profound and addictive soccer experience that will be
enjoyed by rookies and veterans alike.”
“With its
extensive licenses, bold and complex yet accessible gameplay, unparalleled
online offerings, excellent tutorials, and clean presentation, FIFA 14 may only
be a small step up from last year's game, but it remains a fantastic offering
overall.”
4. I think it is effective to use reviews to promote FIFA 14
to its target audience because people at that age want to know what’s in the
game and what’s been updated from the game before.
5. I think e-media because it’s easier to advertise and FIFA
fans definitely have some kind of technology to watch these adverts.
Broadcast
https://www.youtube.com/watch?v=FVsgso273EE
– FIFA 14 trailer
1.
It makes it look fun and shows that everyone is
together and that the game has a community
2.
It shows he is just a normal person that isn’t in
an expensive car
3.
The slogan shows that everyone can play FIFA no
matter who you are and also the main star is one of the most famous footballer
plays out there.
4.
It shows that everyone is the same and you can
be anyone to play
5.
The trailer shows the gameplay and how the game
works whereas the advert is just trying to make the game promoting the game and
making it look good to the audience
6.
Its good
because people think that its going to be the same as the other FIFA but this
trailer shows the differences in the games.
E-Media
1.
When you open it up there is a big picture of
Messi right in the middle and in the middle it has updates with the game and
lots of other options to contact them.
2.
It has 21,343,056
3.
4.
Drake has been apart of the FIFA 14 advertising
even though he has nothing to do with football.
5.
#FIFA14
6.
FIFA
14 last tweet was Ronaldo as it was his birthday. This will appeal to the
audience as he is a very good footballer.
7.
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