Target audience: Planetside 2

1. What is Planetside 2? – A Survival game with 3 different factions
2. What genre does the game belong to? - a free-to-play massively multiplayer online first-person shooter
3. Planetside 2 developer/publisher: - a free-to-play massively multiplayer online first-person shooter
4. When was it launched? - November 20, 2012
5. How does the gameplay work? – there’s 3 teams and you have to fight for an area on the map
6. What are the six different player classes in the game? - The Infiltrator, The Light Assault, Combat, The Engineer, he Heavy Assault and The MAX.
7. What is the story or narrative to the game? – there are three rival teams who are always fighting and competing trying to own the most land in the game

Business Model

1.       How much does Planetside 2 cost to play? Planet side 2 game is free to play

2.       What does a subscription offer to players? Subscription offers players the chance to upgrade health and weapons.

3.       What can the in-game currency be used to buy? It can be used to improve you character by upgrading gear.

4.       Why do some players dislike games in which users can buy additional weapons or health? People don’t like it because you get players who think it’s cheating and the easy way to do things when someone worked really hard for their upgrades and then someone just buys it which annoys those who try

 

The three factions

 

The Terran Republic: They are about Duty and Justice like normal soliders.

The Vanu Sovereignty: wisdom, truth, enlightenment

The New Conglomerates: intelligence, rebels, free

Planetside 2: Target Audience

Write a possible target audience demographic for Planetside 2 in general: I think it’s 85% males and 15% females and 18-35 year old people who are working or in education.

Now write a target audience demographic for each faction from Planetside 2 – it will be similar to the overall target audience but think carefully about changes in age, education or employment:

The Terran Republic: 22-29, working

The Vanu Sovereignty: 30-35, working

The New Conglomerates: 18-21, in education and working

 

Now use what you have learned about psychographic profiling to choose potential psychographic groups for each of the three factions:

The Terran Republic: Reformers

 

The Vanu Sovereignty: Reformers

The New Conglomerates: Aspirers