Videogame advertising: Institution

Task 1:

Rockstar Games
Background:  1998, New York City, New york, United States
Owner/founder:  Sam Houser, Dan Houser, Terry Donovan, Jamie King and Gary Foreman
Most successful games: GTA V.
Interesting fact about the institution: Rockstar Games titles have shipped more than 250 million copies. The largest franchise being the Grand Theft Auto series which alone have shipments of at least 157.5 million.

EA (Electronic Arts)

Background: 1982, Redwood City, Redwood Shores, California, and U.S
Owner/founder: Trip Hawkins
Most successful games: FIFA, Madden NFL, NBA live
Interesting fact about the institution: In 2011 Electronic Arts was the world's third-largest gaming company by revenue.

Zynga
Background: 2007, San Francisco, California, US
Owner/founder: Mark Pincus
Most successful games: Farmville
Interesting fact about the institution: As of early January 2013, Zynga games had over 265 million monthly active users.

Nintendo
Background: 1989, Kyoto, Japan
Owner/founder: Fusajiro Yamauchi
Most successful games: N/A
Interesting fact about the institution: As of December 31, 2013, Nintendo has sold over 669.36 million hardware units and 4.20 billion software units

Sony Computer Entertainment
Background: 1993, Tokyo, Japan
Owner/founder: Ken Kutaragi
Most successful games: Little Big Planet
Interesting fact about the institution: he company has sold more than 400 million PlayStation consoles worldwide.

Task 2:

1.       What do the letters stand for? (Clue: look at the very bottom of the website):  Wieden + Kennedy Amsterdam.

2.       What brands have W+K Amsterdam advertised?  They have advertised FIFA Amsterdam advertised is FIFA.

3.       In your opinion, what is the most creative campaign on their website: I think it is FIFA 14

4.       What videogame campaigns have they created?  The video campaign they have created are FIFA, Battlefield, Burnout and Need for speed shift.

5.       What additional information can you find out about the FIFA 14 advertising campaign? All the different FIFA games have similar slogans.

 

1.       How long has the Rokkan advertising agency been around for? 14 years

2.       Where is Rokkan based? America, New York

3.      What brands have Rokkan advertised? One brand they have advertised is Dishonored.

4.       G Why was Rokkan's campaign for the videogame 'Dishonored' so successful?  They showed gameplay of it which people were interested in.

5.       Who was the publisher for 'Dishonored'? Bethesda Soft works

 

Task 3:

 

1. What is PEGI and where is PEGI based? Pan European Game Information (PEGI), They put the age ratings on games in Europe.
2. How does PEGI rate games?  They have 5 different categories depending on the game
3. What are the age classifications used by PEGI? 3, 7, 12, 15, 18
4. What are the seven aspects that PEGI look for when giving a game a rating (e.g. violence)? Violence, drugs, Bad Language, Horror, Sex, Discrimination.
5. What is PEGI online? What does PEGI online regulate?

1. 1 What is the ASA's mission? To ensure that advertising in all media is legal, decent, honest and truthful, to the benefit of consumers, business and society.

2.       What are the ASA's values? Consistent and proportionate, Reliable and ethical, Fair and respectful to all, Accessible and helpful, Intelligent and thorough, but also timely and proportionate, Open and accountable, acting with integrity and never being afraid to admit when we’re wrong, an excellent team, inspiring excellence in each other.

 

1.       The company that was advertising: GlaxoSmithKline UK Ltd

2.       Why someone complained: An internet user challenged whether the claims:

·         "Vitamin A ... helps keep your vision in tip-top condition";

·         "Vitamin A ... is important for ... immunity too";

·         "Vitamin C ... it helps immunity", and

·         "Vitamin C ... it's an antioxidant"

Were authorised health claims on the EU Register of Nutrition and Health Claims.

3. Whether the complaint was upheld and why: It was upheld